‘Coffee Chronicle’ focuses on the different stages of a coffee. From the coffee bean growing on the coffee plant to the empty and crushed take away coffee cup which often ends up as landfill. It makes reference to Starbucks, the largest coffee chain worldwide. One of their core values is to ‘Create a culture of warmth and belonging, where everyone is welcome’. It acknowledges that a coffee place can be more than where one buys coffee. It can also be a meeting place to have social interactions.
‘Coffee Chronicle’ pays homage to the craft of the barista to create a perfect coffee to our liking and coffee art. It shows our fondness of combining coffee with sugar or with a sweet treat. It also shows that while there goes a lot of labour and work into a cup of coffee in the end the disposable coffee cup ends up as waste fill. So this is also a reminder to use your keep cups, please.